Microsoft said on Thursday that it is now including Copilot AI features to its Microsoft 365 suite for individual consumers, a day after it rolled out on-demand AI agents for businesses.

This eliminates the need for a $20 Copilot Pro add-on to try the AI features in Office apps, but it increases the overall subscription fee. A Microsoft 365 Personal plan now costs $9.99 per month, up from $6.99, and the 365 Family plan costs $12.99 per month, up from $9.99.

Microsoft 365 subscribers in Australia, New Zealand, and some Asian markets just got an AI upgrade, along with a huge price increase. How long until customers in the US and Europe see the same?

This raises the price of a Microsoft 365 Personal subscription from $7 a month or $70 a year to $10 and $100; a family subscription goes from $10 a month or $100 a year to $13 a month or $130 a year. For current subscribers, these prices go into effect the next time your plan renews.

On Wednesday, Microsoft launched Microsoft 365 Copilot Chat which builds on the traditional free Microsoft 365 Copilot chat experience, introducing pay-as-you-go agents that can automate repetitive tasks.

According to a new blog post from Microsoft, Microsoft 365's Personal and Family plans have been bundled with Copilot and priced up to roughly $3 a month. The latest monthly cost is $9.99, up from $6.

Google announced that it was doing away with a separate upcharge for its Gemini AI features in Workspace and forcing you to pay for it instead whether you want AI or not. Today, Microsoft is following suit,