Is imitation really the best form of flattery? In an effort to get more people to use Bing, Microsoft appears to be disguising its Bing searches as Google ones for any users seeking to ditch Microsoft's default for the world's most used search engine.

If you search for “Google” on Bing without signing into a Microsoft account, you might notice that Bing suddenly looks a lot like Google.

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Microsoft recently introduced another tactic in its ongoing efforts to encourage users to choose Bing over Google. The Redmond-based corporation seems acutely aware that many users

It’s no surprise Google is desperate to keep Chrome within its stable, pushing back on the DOJ’s campaign to force a sale of the browser. But Chrome is proving itself to be remarkably resilient—just as it is with a new update that’s particularly bad news for Microsoft and its Windows OS.

If you can't beat Google, trick your users into thinking that they're using Google. That seems to be Microsoft's sneaky new approach to Bing search.

Searching for “Google” on Microsoft Bing right now (when logged out) brings up a search experience that looks a lot like Google, with a graphic akin to one of the search giant’s signature Doodles, but is actually still Microsoft Bing.

This blur in style may be the reason Microsoft is currently using some Google-looking art when you search the word Google, complete with a search box, just like a Google Doodle. Yep, when you search the word Google on Bing,

You have to give Microsoft some credit for not giving up in search, but it does not seem Bing has ever quite been the success that it hoped. Google remains far and away the largest search engine in the world,