Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

CEO Brian Niccol highlighted last week during the company's annual meeting that he was pleased at the early reaction to the "Back to Starbucks" changes that have been instituted to create a more ...

As of this writing on March 18, the stock is down 15% since the end of February. The broader market is also swooning with a 5 ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

Starbucks is bringing back one of its old initiatives: having baristas write customer names on cups. Not everyone is happy about it though.

CEO Brian Niccol recently shared some positive feedback about the company’s new “Back to Starbucks” changes, which is its ...

Starbucks CEO Brian Niccol is focused on bringing the company back to its roots. During his first shareholders meeting March ...

Starbucks Corp. baristas have a new job requirement. In addition to remembering to make your latte with no foam or your ...

Starbucks is trying to revive the old-time coffeehouse feel while adding some modern touches, Bloomberg is reporting.

Since then, nine have departed or shifted to different roles under Niccol’s watch.Niccol said Wednesday that he was excited ...

Starbucks' big bet on reestablishing its cafes as community coffeehouses is showing early signs of paying off, according to numbers shared exclusively with Axios. Why it matters: The Seattle-based ...