Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a ...

You have the ability to control how your data is used, including to tailor advertising to your likely interests based on your activities across other apps or websites you use (“personalized ads ...

Navigating Facebook's privacy settings on Android can be overwhelming, but the platform also provides some handy shortcuts to ...

Google Ads is designed to work for Google. Here’s how to outsmart deceptive defaults, resist platform nudges, and optimize smarter.

From big data to small data, platforms like Google, Facebook and Yelp rely on complex algorithms to optimize ad delivery, targeting and performance—all powered by data. But simply having access ...