A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune ...

In today’s digital-first world, marketing strategies often revolve around virtual channels such as social media, email campaigns, and online advertisements. Yet, direct mail has retained its value as ...