Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data.

Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver exceptional results: direct mail. While digital marketing offers undeniable advantages ...

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

Despite years of predictions about its decline, direct mail has not only survived — it’s thriving. In fact, it’s become the quiet powerhouse in omnichannel marketing strategies. As digital ...

This is important because the function of print and direct mail as a standalone channel has changed over the past 20 years. In a digitally disrupted landscape, marketing departments are increasingly ...