I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance ...

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

Even successful online businesses are discovering that direct mail is essential for growth, since newer marketing tactics, such as SEO, social media, and email marketing, often have limitations ...

Despite years of predictions about its decline, direct mail has not only survived — it’s thriving. In fact, it’s become the quiet powerhouse in omnichannel marketing strategies. As digital ...

This is important because the function of print and direct mail as a standalone channel has changed over the past 20 years. In a digitally disrupted landscape, marketing departments are increasingly ...