After 31 years as the face of MetLife, iconic 'Peanuts' character Snoopy has been dropped by the insurance giant as part of a revamping of MetLife operations. WSJ's Lee Hawkins explains.
“Snoopy never really went anywhere. He’s still a Macy’s Thanksgiving Day Parade balloon, still found in every toy store, still (after a break) a mascot for MetLife.” But as for his newly ...
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br> <br> Snoopy One is one of two MetLife blimps that cover professional sporting events around the country. A five-vehicle, 14-member crew travels with the blimp during its trips across the country.
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The broader MetLife brand palette expands to include a range of vibrant secondary colours, reflecting the diverse lives of its customers. As the company moves in this new direction, it will phase out ...