Nikola founder Trevor Milton, who was recently pardoned after being convicted of securities fraud, is trying to buy the ...

As Tesla sees cratering sales, marketing experts say it could rebrand by learning from post-disaster airline companies.

A conspiracy on social media suggests the Tesla logo is similar to the inverted pointed hood of the Ku Klux Klan (KKK) when ...

Few brands have ridden the highs and lows of public sentiment like Tesla, and few CEOs have wielded their personal brand as a ...

Renewable energy company INFRGY recently showcased a wireless energy system at Kashmir University, proving how Nikola Tesla's ...

Drew Baglino, a long-time top executive at Tesla who exited last year, has launched a new energy startup: Heron ...

CEO Elon Musk pledged Tesla would return to growth this year after the company posted its first-ever sales decline in 2024.

Ross Gerber said Tesla's brand crisis spanned far beyond Elon Musk's involvement at the White House DOGE office.

Milton founded Nikola in 2014. The company didn’t enter the spotlight until 2020 ... evolving business and technology of the ...

Tesla sales fell in the first three months of the year in another sign that Elon Musk’s once high-flying electric car company ...