Mobile gamers are particularly receptive to platform advertising. Nearly half (49%) said they became aware of a new product through an in-game ad, and 43% said an in-game ad led them to research a new ...

Starbucks has consistently relied on mobile advertising in the past few years as a way to spread the word about new products and services. “If consumers are willing to buy $40,000 dollar ...

Index, a comprehensive data-driven ranking of mobile advertising performance across the globe. This year’s report show that Reddit and Moloco have joined Google, Meta, TikTok and Apple in mobile ad ...