So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...

With its viral Soft Pinch Liquid Blush recently crowned as Sephora's best-selling blush ever, Rare Beauty has become one of the biggest beauty brands of the decade. And it's showing no signs of ...

One Cosmo editor says: “This is unlike any other body cream I have at home—and I have about 10—all thanks to the whipped, ...

Not me. So when I tried the Rare Beauty Soft Pinch Liquid Blush from Selena Gomez’s spring collection, I expected to find another basic blush formula that would fade from my cheeks after a ...

Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 ...

Selena Gomez looked radiant in a monochromatic red outfit at an event for her new Rare Beauty blush. In a TikTok shared by Sephora, the star is seen telling a group of fans she's going to purchase ...

Blush products have exploded in popularity in recent years, thanks in part to new, creamier liquid formulations like those from Rare Beauty, the makeup brand founded by Selena Gomez. Last year ...