FROM starring in Wizards Of Waverly Place to winning a Grammy, Selena Gomez has worn a lot of hats in her career – but her role as multibillion- dollar- brand founder is arguably the most ...

So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...

And I’m happy to report that yes ... the longer the colour will last. Can you put Rare Beauty blush on your lips? Technically, this blush was made only for your cheeks, not your lips, so ...

Rare Beauty is shaking up the blush market once again with its new Soft Pinch Matte Bouncy Blush. Here's what we really think ...

Blush and glow in one swipe? Rare Beauty’s Soft Pinch Luminous Powder Blush gives you that perfect flush with a subtle shimmer. Read more on Grazia.

The Soft Pinch Matte Bouncy Blush, $27, is now available at Kohl’s. The shades follow the typical Rare Beauty branding, with names like Hope (nude mauve), Grateful (soft red), Happy (a cool pink ...

While Rare Beauty's 'Hope' and 'Happy' blush remain among the cult favourites, there are also some new shades - 'Worth', a rose tint, and 'Virtue', a beige-y peach hue - both with a light ...

Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 ...

Selena Gomez looked radiant in a monochromatic red outfit at an event for her new Rare Beauty blush. In a TikTok shared by Sephora, the star is seen telling a group of fans she's going to purchase ...

With its viral Soft Pinch Liquid Blush recently crowned as Sephora's best-selling blush ever, Rare Beauty has become one of the biggest beauty brands of the decade. And it's showing no signs of ...

I tested and reviewed Selena Gomez's Rare Beauty's Soft Pinch Liquid Blush and broke down how to wear it, plus before and after pictures, and how long it lasts.