The name Xiaohongshu translates to “Little Red Book,” which US users are calling RedNote. And yes, much of the app is not in English but people are finding their way through. Yes, the RedNote ...

This report co-authored by The Meet Group and Double V Consulting specifies what makes Little Red Book (Red for short, or 小红书XiaoHongShu in Chinese) distinct for marketers, how the UGC-heavy platform ...