One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric ... are they using ethos ...

The term is attributed to the father of modern rhetoric, Aristotle, who named ethos, pathos, and logos as the three main modes of persuasion. Ethos is an argument’s credibility (the character of ...

If you’re in college, chances are you have written a rhetorical analysis of a piece of writing ... Similar to analyzing writing, we can use ethos, pathos and logos to analyze images. This is the main ...

Politicians today often use emotional appeals (pathos) to stir up their base, while logos and ethos can sometimes be left out. Has the Art of Persuasion Been Lost? In comparing the rhetoric of ...