Big Four supermarket Tesco will work with London-based specialist social media agency Uncovered to create “engaging, high-volume, social-first content” in bid to connect with its customers. It will ...

Tesco has named its first specialist social media agency Uncovered in a bid to create “engaging, high-volume social-first content”. The supermarket giant has drafted in the social-direst ...

It allowed Tesco's communications to behave in a genuinely helpful way. This paper demonstrates how leveraging social platforms behind the brand promise of "Every Little Helps" changed brand ...