Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an

Instagram's Threads app began testing advertisements for its users at the start of this year, and the social platform is already ramping up its monetization efforts. Meta announced at IAB NewFronts that it will start testing video ads on Threads.

Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations for advertisers.