Walmart is not trying to convince anybody it's copying the real deal, said Koyaana Redstar, a luxury handbag authenticator.

In a world where goods are more accessible than ever thanks to the online market space and the huge rise in “dupes” (or products made to be a duplicate of a high-end product for a lower cost), it’s easier than ever to get your hands on whatever you’ve been eyeing—without breaking the bank.

Walmart seems to have been paying close attention to all the hubbub about its so-called "Walmart Birkin" or "Wirkin"—the under-$80 Hermès imitator that skyrocketed to viral fame after it was tracked down by TikTokers this winter. The mega-retailer is responding not by dealing in more dupes, but helping shoppers get closer to the real things.

The viral “Walmart Birkin,” an affordable alternative to the high-end Hermès Birkin bag, gained widespread attention on TikTok for mimicking the luxury look at a fraction of the price. Although Walmart has removed the listing, it inspired a market for stylish dupes.

The world biggest retailer Walmart launched handbags that look similar to Hermes. While unrelated to the Birkin - TikTok has fallen in love with the $78 product.

By contrast, Walmart’s Wirkin bag represented an affordable way for everyday shoppers to embrace the Birkin aesthetic. The bags became a viral sensation on TikTok, where users celebrated the design as a playful jab at the inaccessibility of luxury goods.