BlackRock Inc., the world’s largest asset manager, is preparing to list an exchange-traded product tied directly to Bitcoin in Europe, following on from the success of its $58 billion US ETF tracking the cryptocurrency.

BlackRock is gearing up to launch a bitcoin exchange-traded product in Europe within weeks, a source familiar with the matter told Reuters, amid growing demand for exposure to cryptocurrencies from both money managers and consumers.

Asset management titan BlackRock is reportedly going to list a new spot market Bitcoin (BTC) exchange-traded product (ETP) in Europe, its first digital asset-related venture into the continent.

BlackRock, the world’s biggest asset manager with over $9.5 trillion under its belt, is preparing to launch a Bitcoin exchange-traded product (ETP) in Switzerland, according to a Bloomberg report. This will be BlackRock’s first major crypto move outside North America.

Building on the success of its U.S.-listed iShares Bitcoin Trust (IBIT), BlackRock (BLK) is reportedly gearing up to list a bitcoin (BTC-USD) exchange-traded product in Europe.

BlackRock plans Bitcoin ETP launch in Europe, building on its US success as demand for digital assets grows amid regulatory clarity.

The fund would be based in Switzerland and BlackRock could start marketing it as soon as this month, according to the story.

The world's largest asset manager is set to expand its Bitcoin footprint internationally with a new exchange-traded product in Switzerland.