Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data.

Why Identity Marketing and Direct Mail Are a Perfect Match Direct mail is a unique marketing tool because it physically enters a customer’s space. It has a tactile quality that digital media can ...

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

This is important because the function of print and direct mail as a standalone channel has changed over the past 20 years. In a digitally disrupted landscape, marketing departments are increasingly ...

SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Vision Direct, a leading provider of data-driven direct mail marketing solutions for more ... with strategic branding and creative design agency, Square Root Creative, headquartered in New York ...

Direct-response TV marketing can be a great way to woo customers--and, no, you don't need a pitchman. The holiday season can offer both distraction and opportunity. Here are tips to make it work ...

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.