Having gotten the snack down to a science, Rueckheim turned his attention to marketing. He trademarked the slogan “The More ...

With baseball season getting into full swing, Cracker Jack is seeking to ramp up brand awareness and customer engagement by digitizing its most iconic experience: uncovering the prize located within ...

Even before Cracker Jack became inextricably linked to baseball, it hit a home run with the public when it was introduced at ...

Facebook page. A Cracker Jack sweepstakes on the Louisville Sluggers? Facebook page lets consumers enter to win prizes such as branded gear, for example. Swing on mobile Mobile games continue to be ...