Family-friendly films are driving a cinema spike this summer
Moana 2 and Wicked are fighting to become the biggest movie of the summer, as family-friendly films ruled the cinema this ...
The Athlete’s Foot extends ‘Fit For Every Run’ platform with back-to-school campaign
The Athlete’s Foot has launched a back-to-sschool campaign, celebrating the excitement and energy of the new schooling year, via ICON.The multi-channel campaign continues “the message of movement in ...
National advertising body slams plans to ban junk food advertising on public transport
The South Australian government’s proposed ban on advertising junk food on public transport has been met with resistance from ...
L’Oréal confirms full agency roster as The Content Works expands remit
Social media and creative agency The Content Works is the latest to join L’Oréal Group’s agency village, and after a number ...
Over three million tune into Fifth Test
Seven’s final day coverage of the Fifth Test between Australia and India on Sunday captured the attention of 3.1 million ...
‘It doesn’t matter how you fall; it’s all about how you rise’: Godfreys returns after dramatic 2024 collapse
Godfreys has returned to the Australian marketplace, after the 94-year-old retailer fell into administration a year ago.The ...
Orange Line appoints new head of growth
Former Ogilvy UK head, Brian Collins, has joined digital marketing agency Orange Line as its new head of growth.Tasked with ...
‘It’s an icon in the industry’: Alt/shift/ wins Intrepid Travel PR pitch
Kicking off the new year, alt/shift/ has won the Australian and New Zealand PR account for Intrepid Travel, following a ...
Junk food advertising ban coming to public transport
Images of unhealthy products such as chocolate bars, soft drinks, and fast food will be banned from public transport, in a ...
Former Adelaide Crows captain joins Nine’s 2025 AFL commentary line-up
Former Adelaide Crows captain Rory Sloane has joined Nine ahead of the 2025 AFL season, as an expert commentator.Described as ...
How brands and agencies can work together to support the next generation of Australian artists
The way brands connect with audiences has changed.Ten years ago, it was all about partnering with celebrities and major ...
Why brands must break free from marketing silos in 2025
The playbook for 2024 was marked by caution and conservatism.Shrinking budgets and economic uncertainty pushed many brands to play defence, favouring short-term performance campaigns over long-term ...