Publicis Groupe is merging two of its key creative networks, Leo Burnett and Publicis Worldwide, into a unified network ...
Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event ...
With environmental concerns gaining significance, 75% of consumers, primarily the Gen Z, are willing to pay a premium for ...
The brand allocates between 5% and 8% of its 2025 advertising and marketing (A&M) budget to promotional and content creation ...
With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...
Nandy, the multihyphenate personality who wore the hats of journalist, poet, parliamentarian, and film producer, passed away ...
Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...
The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...
WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...
With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...
Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.
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