Amazon would rather you try clothes on virtually instead of testing their fits at home. The company is officially retiring its “Try Before You Buy” program at the end of January, and in its place, Amazon wants you to trust its AI tools to find your perfect fit.
Launching for all Prime subscribers in 2018 when it was then called Prime Wardrobe, the Prime Try Before You Buy service allows Prime members to order
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According to The New York Post, Amazon is ending its Prime-exclusive "Try Before You Buy" service, which allowed members to have certain apparel items shipping to their door to try on before completing the purchase. If the customer wasn't satisfied with the item, it could be returned at no cost.
Amazon’s Try Before You Buy program, which the company launched for all Prime members in 2018, will cease operations on Jan. 31. The offering, formerly known as Amazon Wardrobe, enabled consumers to test out certain apparel, fashion and footwear items from the company’s assortment at home for seven days before deciding whether to keep the piece.
Amazon began offering Try Before You Buy as a beta program under the name Amazon Prime Wardrobe in 2017. It debuted with 1 million items across name brands like Levi’s and Adidas. Amazon expanded the service’s availability to more Prime customers less than a year later.
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Amazon is cutting its “Prime Try Before You Buy” service, which officially launched in 2018. The service allows Prime members, who are shopping on Amazon, to select clothing, shoes, jewelry and accessories to try on before making a purchase.
The enormous growth of generous return polices for online purchases is a factor in the digital retail giant's decision to end the benefit for its membership fee-paying customers.