The show, which came midway through the Baltimore Ravens’ rout of the Houston Texans at NRG Stadium, was designed to entice viewers to Netflix as the streaming goliath inaugurated a new pact with America’s most popular professional sports league.

Performing cuts from her smash “Cowboy Carter” album, Beyoncé doubled down on her country aesthetic, joined by Post Malone, daughter Blue Ivy and others.

The star performed songs from her country-and-more album for the first time during an N.F.L. game, spotlighting her onstage prowess and the contributions of her collaborators.

Beyoncé performed songs off her hit country album "Cowboy Carter" during the Houston Texans versus Baltimore Ravens game on Wednesday, which streamed on Netflix.

Beyoncé's halftime livestream during the Ravens-Texans game will be on Netflix in the U.S. for up to three hours after the end of the NFL game.

The set included “16 Carriages” and “Blackbiird” and featured Shaboozey and Post Malone

NFL action continues on Netflix on Christmas Day with the second game featuring the Ravens and Texans and a Beyoncé halftime show.

The streaming giant is moving deeper into live programming but faces questions about its ability to host real-time events without a hitch.

Asked if there was any special meaning to playing on Christmas for a second straight season, Lamar Jackson paused for several seconds before answering. That said it all. “I mean, it is,” he finally replied,

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Beyoncé provided more excitement than either game during Netflix’s NFL debut on Christmas Day. Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.