Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

In 2025, direct mail personalization goes beyond adding a name. It’s about using data-driven insights to craft meaningful ...

Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide. Direct mail is especially effective in the face of digital fatigue – and can ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune ...

As part of its rebranding, JTS has also unveiled a new logo, website, and brand platform to reflect its expanded vision. The company now provides a high-touch agency approach, using geolocation, ...

People look at me today as the founder and CEO of a $100 million business and think I've always had everything figured out.

At-Home Connect ™ by Quad Aims to Make Direct Mail as Easy and Effective ... of digital to make true omnichannel marketing campaigns a reality. The solution's data-driven design and messaging ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...

Hah! Just kidding… But did you think, “Oh no!” or “Yippee!” when you saw that subject line? The ups and downs of the Consumer ...