According to EtherMail, “gone are the days of cluttered inboxes and irrelevant ads.” EtherMail is an email service provider ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.

E-commerce has brought ease for customers by giving them access to multiple options of a product from all over the world. At ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time.

If you've had a big uptick in your sign-ups, it's best to check they're not spam. Here's why you should protect your business ...

A burner email.A burner email is a free, decoy email address you can create on platforms like Gmail or Yahoo. Use it ...

Shruti S, Associate Professor, TERI, writes how AI in marketing is shifting from pure performance to a more sustainable, ...

A new generation of marketers are using AI to power content personalization, creative scale and campaign performance.

In today's fiercely competitive legal landscape, data analytics has become a game-changer for lawyers, law firms and business ...

The Digital Transformation of Northern Irish Businesses Small and medium enterprises across Northern Ireland are experiencing ...

Blast marketing departs from traditional email marketing for financial advisors, which advocates tailoring messages to specific segments of your subscriber list. The focus is on distribution rather ...

To truly resonate, brands must do what great performers do: Focus the audience, speak their language, dramatize real life, ...