Brian Niccol speaks with The Wall Street Journal after joining the coffee giant last September.

Starbucks CEO Brian Niccol said the chain was considering letting customers choose when they pick up their mobile orders as ...

In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...

Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle ...

Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the ...

Starbucks longs for the days when cafes were for sitting and sipping. But the growth of some competitors is a reminder that ...

Starbucks CEO Brian Niccol is looking to improve the mobile ordering system. He aims to address the mismatch between order preparation and customer pickup times. Niccol wants to return to a more ...

Strategic Financial Concepts LLC purchased a new stake in shares of Starbucks Co. (NASDAQ:SBUX – Free Report) during the ...

When former Chipotle CEO Brian Niccol took over the helm of Starbucks a few months back, he faced a long list of difficulties — long wait times, demoralized staff, a slumping share price. Since then ...

We have heard before about how coffee giant Starbucks (SBUX) plans to revitalize its brand image. But new CEO Brian Niccol has been starting to ...

Starbucks is making more changes intended to speed up lines and avoid congestion. This time, it's mobile ordering options.