Inspired by an organ donor’s story, Leo Burnett Taiwan united their creative and client teams to launch a campaign that broke ...

Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.

John Moore, global chief executive of Mediahub, is departing the agency after 27 years. Moore joined Mediahub Global in 1997 ...

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and ...

Jane Lin-Baden, chief executive of Publicis Groupe Asia Pacific, and Tara Ford, chief creative officer, at Droga5 ANZ and ...

To celebrate Lunar New Year, a time when people worldwide gather to share traditional dishes, Hong Kong food company Lee Kum Kee has launched its first-ever global brand campaign in its 137-year ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

TikTok’s days in the United States could be numbered. By 19 January, the wildly popular app, used by 170 million Americans—including seven million businesses—may be wiped from app stores unless the ...

Martin Sorrell, the founder and former chief executive of WPP, has claimed that the “role of a CMO has got easier”. Speaking at CES 2025 in Las Vegas, Nevada this month, Sorrell reasoned that four ...

Elon Musk’s X (formerly Twitter) is ramping up its legal battle against the antitrust suit it filed against advertisers, preparing to name additional defendants in its lawsuit, according to Business ...

Advertising has long thrived on structure—global networks, established hierarchies, and predictable client relationships. But what happens when you step outside the safety net? What does independence ...

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and immersive technology in a new interview first published via Campaign Germany.