For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game.

With well over a hundred million people watching the Super Bowl each year, companies have tried to bring their A-game for commercials throughout the last few decades. Many of those ads have ...

The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the glitzy sports event. NBCU has already indicated it will seek around $7 ...

It was a Super Bowl commercial with a story, and one that sprouted from a real potato grower in Wisconsin. Frito Lay and PepsiCo helped put the spotlight on agriculture Super Bowl Sunday ...

Even with the onset of streaming, many advertising executives would argue there’s still no better way to sell a product than ...

Philadelphia Eagles iconic Super Bowl 59 celebration moment stars in a new Kendrick Lamar–narrated commercial alongside ...

By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 hours 43 min ago By Ad Age Staff - 9 months ago ...

The network will have an outstanding trio of tentpole events to sell commercials for, headlined by Super Bowl LX on February 8. Alongside the biggest game of the NFL season, NBC will also be ...

"That price would stand even with or perhaps a little higher than what Fox initially sought for ad time in Super Bowl LIX, which aired in February," Steinberg wrote. "While Fox was able to sell ...