The International Olympic Committee (IOC) and Comcast NBCUniversal have agreed on a new groundbreaking partnership for the new digital era, taking advantage of the opportunities offered by the rapidly developing media landscape and the unique expertise of the global media and technology company.

The International Olympic Committee and Comcast-owned NBCUniversal have agreed a $3 billion extension of their Olympic Games media rights contract for the United States to 2036, the IOC said on Thursday.

The move extends Comcast’s media rights to the Olympic Games on its various platforms in the U.S. through 2036.