The name Xiaohongshu translates to “Little Red Book,” which US users are calling RedNote. And yes, much of the app is not in English but people are finding their way through. Yes, the RedNote ...

Like TikTok, Xiaohongshu, which in English means "Little Red Book," combines e-commerce and short-form videos. The app has recently seen an influx from US users who have flocked to it in protest ...

This report co-authored by The Meet Group and Double V Consulting specifies what makes Little Red Book (Red for short, or 小红书XiaoHongShu in Chinese) distinct for marketers, how the UGC-heavy platform ...

Xiaohongshu means “little red book” in Mandarin. Americans new to the app said they were not put off by the reference to a book of Mao Zedong’s sayings. Many call the app “Red Note.” ...