Starbucks longs for the days when cafes were for sitting and sipping. But the growth of some competitors is a reminder that ...
When former Chipotle CEO Brian Niccol took over the helm of Starbucks a few months back, he faced a long list of difficulties — long wait times, demoralized staff, a slumping share price. Since then ...
We have heard before about how coffee giant Starbucks (SBUX) plans to revitalize its brand image. But new CEO Brian Niccol has been starting to ...
In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...
A Kaiser Permanente patient says he was sexually assaulted during surgery in February 2024, and now, he has filed a lawsuit ...
Nearly nine months after it was permitted to build the shell of a coffee shop in the Treaty Oaks community in St. Johns County, Starbucks Coffee Co. can move forward with interior construction. It ...
Starbucks CEO Brian Niccol said the chain was considering letting customers choose when they pick up their mobile orders as ...
Starbucks new CEO Brian Niccol says "I think we got confused that mobile ordering could solve the entire business".
Well, in spite of his riches, it turns out that Scott isn’t always keen on tipping. In the latest episode of The Kardashians ...
CEO Brian Niccol believes the future of the company relies on reviving its “coffeehouse vibe,” Alexandra Larkin and Heather ...
Brian Niccol speaks with The Wall Street Journal after joining the coffee giant last September.