Bottom line. Microsoft is positioning Performance Max as a more sophisticated alternative to competing automated ad platforms by leveraging its unique access to LinkedIn’s professional network data.

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance.

Hot takes have been flying about why HubSpot's organic traffic declined. Here are perspectives from ex-employees.

Yahoo AI Generated Answers. Yahoo Search is also incorporating AI generated answers directly in the Yahoo Search results. These seem to be powered by OpenAI and show directly in Yahoo Search, where ...

Your SEO team’s brand can impact collaboration and executive support. Find out how to create a valuable team brand that stands out.

With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for ...

The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.

Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting ...

From zero-click searches to AI advancements, here’s how to optimize for what works now while preparing for the future of SEO.

Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.

From LLM-based and social search to community engagement, learn the emerging priorities shaping 2025’s SEO landscape.