PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Jed is the CTO and co-founder of Andi AI Search. He has been programming since he was 8, and sold his first software aged 12. He studied computer science (USyd dropout), and was editor-in-chief of ...

Michael Glavac shared a video of some of the longest and most comprehensive AI Overviews I’ve seen displayed in Google Search to date. These AI Overviews have over 600 works, reference over 60 ...

Find out how to make your page titles pop in the SERPs by using creative techniques tailored to today’s SEO landscape.

Google appears to be rolling out manual actions, search penalties, across German-based sites over the site reputation abuse ...

Cutting audit time can hurt your site. Learn why crawl data, tag validation, and manual checks make technical SEO a worthwhile investment.

Google hopes to appease regulators with this change, which prevents Google from preferencing its own products and services.

Yahoo AI Generated Answers. Yahoo Search is also incorporating AI generated answers directly in the Yahoo Search results. These seem to be powered by OpenAI and show directly in Yahoo Search, where ...

With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for ...