Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.

Inspired by an organ donor’s story, Leo Burnett Taiwan united their creative and client teams to launch a campaign that broke ...

Jane Lin-Baden, chief executive of Publicis Groupe Asia Pacific, and Tara Ford, chief creative officer, at Droga5 ANZ and ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

To celebrate Lunar New Year, a time when people worldwide gather to share traditional dishes, Hong Kong food company Lee Kum Kee has launched its first-ever global brand campaign in its 137-year ...

Global fears about government, business and the rich have turned into grievances, according to Edelman’s 2025 Trust Barometer. In its latest annual report, the DJE Holdings agency found that six in 10 ...

As any reader of our forecast blog will have realised by now, we can expect more AI than ever in campaigns this year—and it ...

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing ...

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without ...

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and ...