Social media is inundated with Family Guy memes, and a particular one involving The Godfather resurfaces occasionally. Seth MacFarlane, creator and star of the long-running animated series, recently took to social media to explain the origins of the “it insists upon itself” meme that fans quote.

Family Guy creator Seth MacFarlane has revealed the origins of one of the show’s most famous gags, which has since become a viral meme. The long-running animated sitcom, which began in 1999 and will start its 23rd season in February,

Striking while the cultural iron is hot, MacFarlane has revealed what originally inspired “it insists upon itself” as a Family Guy line, and it’s even more amusing knowing it was basically a one-to-one for a real-life moment.