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USC rebranding renews rivalry with Southern California | The State
Southern California - Wikipedia
What was the Carolina/Southern California trademark dispute …
University of South Carolina adopts USC in branding reversal
USC wins case . . . against USC - Los Angeles Times
USC brand change was to distinguish from Southern California
USC and USC: South Carolina rebrands - Daily Trojan
USC—which one is the 'real' one? - CollegeVine
Southern Cal drops to No. 7 after loss; UCLA, South Carolina, …
Southern Cal Drops to No. 7 After Loss; UCLA, South Carolina, …