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  1. What was the Carolina/Southern California trademark dispute …

  2. USC rebranding renews rivalry with Southern California | The State

  3. Southern California Wins Trademark Battle with South Carolina

  4. Southern California - Wikipedia

  5. University of South Carolina adopts USC in branding reversal

  6. How to distinguish between USC and UofSC? | CollegeVine

  7. USC—which one is the 'real' one? - CollegeVine

  8. USC wins case . . . against USC - Los Angeles Times

  9. USC brand change was to distinguish from Southern California

  10. I am moving from southern California to north Charleston, south ...