Oct 28, 2022 · Southern California’s victory didn’t bar South Carolina from referring to itself as “SC” or “USC.” However, it could no longer trademark “SC,” West said.

Southern California (commonly shortened to SoCal) is a geographic and cultural region that generally comprises the southern portion of the U.S. state of California.Its densely populated coastal region includes Greater Los Angeles (the second-most populous urban agglomeration in the United States) [4] [5] and San Diego County (the second-most populous county in California).

Dec 21, 2023 · Southern California uses an interlocking block "SC" for its athletic teams, while South Carolina uses an interlocking script "SC," which was based on historical designs over a century old. Southern California argued that fans would be confused by a burgundy block SC and a garnet script SC.

Oct 26, 2022 · COLUMBIA, S.C. (AP) — The University of South Carolina is officially returning to its previous acronym “USC” following concern from alumni and other stakeholders, the school said Wednesday. The update marks the end for the “UofSC” logo mark, which was adopted in 2019.

Aug 8, 2008 · South Carolina fired back with a counterclaim to cancel USC’s federal trademark registration for its interlocking “SC” logo.

Jan 10, 2019 · The University of South Carolina is changing its abbreviated name to UofSC instead of USC because of research that shows people were confusing the school for the University of Southern...

Oct 28, 2022 · According to a press release, the Carolina college will retire its “UofSC” logo mark used since 2019 and “simplify its branding marks” in the latest installment of the two schools’ feud over brand rights. Beginning Jan. 4, 2023, California’s USC will officially share the “USC” abbreviation with Carolina.

You're correct that both the University of Southern California (USC) and the University of South Carolina (also sometimes referred to as USC) share the same acronym. However, they are two distinct institutions with unique reputations and offerings.

2 days ago · Southern California guard JuJu Watkins reacts after being called for a foul during the second half of an NCAA college basketball game against Iowa, Sunday, Feb. 2, 2025, in Iowa City, Iowa. ... The Longhorns will try and avenge a 17-point loss in Columbia last month. South Carolina has a one-game lead in the standings on the Longhorns, Kentucky ...

2 days ago · Charlie Neibergall. Southern California guard JuJu Watkins reacts after being called for a foul during the second half of an NCAA college basketball game against Iowa, Sunday, Feb. 2, 2025, in ...